Built for brands and agencies running retail programs at scale.
Clear, actionable visibility.
For brands and agencies:
Replace disconnected tasting execution with
a unified system that protects your investment and maximizes retail performance.
Fragmentation is reducing the impact of your tasting programs.
When tasting programs scale across multiple markets and agencies, visibility breaks down, making it difficult to understand what’s actually driving performance.
- No single source of truth.
Multiple agencies. Multiple reports.
- Inconsistent data makes it difficult to compare performance across markets and retailers.
- Without visibility, brands can’t prove ROI—and agencies can’t show their full value.
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Palaterra has helped us go from disconnected spreadsheets to structured, impactful data that turns our tastings into a strategic advantage — not just a marketing cost.
See how leading brands are adapting.
palaterra is trusted by brands across the country
Palaterra brings your entire tasting program into one system—giving brands and agencies real-time visibility into performance, execution, and opportunity.
Turn visibility into action.
When you can clearly see what’s happening in-store, you can identify issues early, adjust quickly, and drive better performance across every market.
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Identify underperforming stores early
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Align execution with your sales strategy
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Turn consumer feedback into actionable insights
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Fix inventory and display issues before they impact results
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Support smarter retailer conversations with real performance data
From scattered execution to complete visibility.
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Palaterra brings every part of your tasting program into one system.
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Brands and agencies can see what’s happening in-store and understand what’s driving performance.
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Brands and agencies can take action in real time.
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No more disconnected reports or unclear results — just clear, actionable visibility across every market.
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See how visibility comes to life.
Built for both brand and agency teams—working from the same system.
See every event in one place
For brand teams
Track every activation across markets, agencies, and retailers in one unified system—giving you complete visibility into your entire program.
Filter by brand, retailer, agency, or date to quickly understand performance, identify gaps, and manage your investment with confidence.
Plan and staff with clarity
For agency teams
Quickly plan and staff events across markets with a clear view of availability, coverage, and staffing needs—so nothing falls through the cracks.
Organize events by brand, retailer, and location while ensuring the right people are assigned to the right activations—without the back-and-forth.
Ensure consistent execution in every store
For brand and agency teams
Centralize brand training across agencies and markets so every ambassador is equipped with the right messaging and product knowledge.
Ensure consistent execution across every activation—so consumers receive the same experience, no matter the location.
See what’s happening in-store
For brand and agency teams
Capture real-time event activity, photos, and consumer feedback from every activation—giving you clear visibility into execution as it happens.
Track key metrics like sampling, sales, and consumer response in one place—so you can quickly understand what’s working and what’s not.
Turn data into clear direction
For brand teams
Transform event data, consumer feedback, and performance metrics into clear insights—so you can quickly understand what’s working and where to take action.
Identify trends, uncover issues, and receive recommended next steps—without digging through pages of reports.
Features
See every event in one place
For brand teams
Track every activation across markets, agencies, and retailers in one unified system—giving you complete visibility into your entire program.
Filter by brand, retailer, agency, or date to quickly understand performance, identify gaps, and manage your investment with confidence.
Plan and staff with clarity
For agency teams
Quickly plan and staff events across markets with a clear view of availability, coverage, and staffing needs—so nothing falls through the cracks.
Organize events by brand, retailer, and location while ensuring the right people are assigned to the right activations—without the back-and-forth.
Ensure consistent execution in every store
For brand and agency teams
Centralize brand training across agencies and markets so every ambassador is equipped with the right messaging and product knowledge.
Ensure consistent execution across every activation—so consumers receive the same experience, no matter the location.
See what’s happening in-store
For brand and agency teams
Capture real-time event activity, photos, and consumer feedback from every activation—giving you clear visibility into execution as it happens.
Track key metrics like sampling, sales, and consumer response in one place—so you can quickly understand what’s working and what’s not.
Turn data into clear direction
For brand teams
Transform event data, consumer feedback, and performance metrics into clear insights—so you can quickly understand what’s working and where to take action.
Identify trends, uncover issues, and receive recommended next steps—without digging through pages of reports.
