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Thank you for exploring Palaterra!

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We are grateful.

We’re Daniel, Christine, and Isaiah — the family behind Palaterra — and we’re genuinely grateful you’re here. Long before we built software, we were running our own agency.

For over 20 years, First Crush Tastings gave us a front-row seat to the real challenges agency owners face. Palaterra was born from that experience — a tool we created to make our own work smoother, and one we’ve continued to evolve with input from other agency partners we deeply respect.

This isn’t a tech company looking to break into the sampling world. It’s a family business that grew out of it.

Thank you for taking the time to learn more.
We look forward to connecting with you soon.

— Daniel, Christine & Isaiah Hernandez
     Founders, Palaterra

What Makes Palaterra Different

  • Built From Experience
    Palaterra was built from 20+ years of agency experience
  • Built With Industry Leaders
    Palaterra has been continually refined by top brands for over 10 years
  • Built With Leading Technology +AI
    Palaterra provides AI-powered insights, automation, and smarter execution
  • Built With Care
    Built by a family who knows the industry inside and out

Palaterra has been a critical partner in our agency's growth over the years. They truly understand the challenges and needs of their clients.

leading brands trust palaterra

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Palaterra is the smarter platform for stronger brand impact. Whether you're launching in a handful of stores or running national campaigns, Palaterra helps your brand execute with precision and scale. From virtual brand training to AI-powered reporting, we simplify the complex and empower your agency partners to deliver.

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