
Thank you for exploring Palaterra!

We are grateful.
We’re Daniel, Christine, and Isaiah — the family behind Palaterra — and we’re genuinely grateful you’re here. Long before we built software, we were running our own agency.
For over 20 years, First Crush Tastings gave us a front-row seat to the real challenges agency owners face. Palaterra was born from that experience — a tool we created to make our own work smoother, and one we’ve continued to evolve with input from other agency partners we deeply respect.
This isn’t a tech company looking to break into the sampling world. It’s a family business that grew out of it.
Thank you for taking the time to learn more.
We look forward to connecting with you soon.
— Daniel, Christine & Isaiah Hernandez
Founders, Palaterra
What Makes Palaterra Different
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Built From ExperiencePalaterra was built from 20+ years of agency experience
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Built With Industry LeadersPalaterra has been continually refined by top brands for over 10 years
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Built With Leading Technology +AIPalaterra provides AI-powered insights, automation, and smarter execution
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Built With CareBuilt by a family who knows the industry inside and out
Palaterra has been a critical partner in our agency's growth over the years. They truly understand the challenges and needs of their clients.
leading brands trust palaterra

Palaterra is the smarter platform for stronger brand impact. Whether you're launching in a handful of stores or running national campaigns, Palaterra helps your brand execute with precision and scale. From virtual brand training to AI-powered reporting, we simplify the complex and empower your agency partners to deliver.