palaterra is the AI-infused platform powering smooth, scalable, trackable events
because tastings have evolved.
the exciting future of tastings has arrived
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One Platform, No More Disconnected ToolsManage staffing, training, reporting, and execution in a single place.
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Efficiency = More Time to Grow Your BusinessAutomations cut down manual work, errors, and delays.
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Actionable Data That Drives SalesReal-time insights give brands everything they need to optimize activations
Palaterra has been a critical partner in our agency's growth over the years. They truly understand the challenges and needs of their clients.
proudly working with the industry’s best
palaterra is revolutionizing the way agencies and suppliers manage their field teams. With seamless integration and full transparency, palaterra ensures accuracy and efficiency - turning data into actionable insights for growing brands.
scale smarter!
replace chaos with clarity
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Ensure your brand training is consistent nationwide
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Collect live consumer feedback at the point of trial.
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Track product preference, packaging appeal, and likelihood to purchase.
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Monitor demos in real time across retailers and markets.
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Generate post-demo reports with measurable outcomes.
no more operational mess, disjointed communication, or unclear performance
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Brands and agencies finally have a centralized, efficient, scalable way to execute tastings and prove their value with strategic data.
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One platform to handle staffing, training, reporting, compliance, and payroll — with AI-powered insights to boot - so agencies, suppliers, and brands win.
reporting +ai
Individual Reports for: brand, consumer sentiment, retail price, inventory, retailer, market, and overall report.
+ai report
summary, insights, and
recommended next steps
For emerging brands and new product launches, data is everything.
But with hundreds of demo activations and countless pages of raw data, extracting meaningful insights can feel overwhelming. Without a clear understanding of what’s working and what’s not, brands risk missing valuable opportunities to refine their strategies and maximize impact.
auto-onboarding
Streamlines application, selection, and onboarding for Brand Ambassadors with automated communication and collects:
- personal details
- direct deposit info
- key documents
- licenses
- 1099s
- certifications
Accelerates BA’s start times, reduces manual work, and helps drive your business growth.
brand training
Our technology centralizes brand training across all agencies and regions, ensuring consistent product knowledge and storytelling.
This equips Brand Ambassadors with the key selling points they need to engage consumers more effectively, driving higher sales conversions during in-store samplings or activations.
auto staffing
Our platform empowers agency owners to effortlessly bulk upload events and seamlessly staff them with a single click.
With advanced filters such as date, brand, retailer, and city, clients can efficiently organize, view, and manage their entire workload—all from one centralized dashboard.
event recaps
Our platform consolidates event data, consumer feedback, and photos from in-store samplings, giving clients complete visibility into each event.
Clients can track metrics such as sample distribution, sales conversion rates, consumer demographics, product feedback on taste, price, and packaging, all in one streamlined webpage for real-time insights.
event tracking
Our platform allows brand clients to track all their past, present, and future events across the country in one place, regardless of the number of agencies involved.
With filters like date, brand, retailer, and agency, they can easily view and manage their entire marketing investment without needing to consolidate multiple reports from different sources.
process automation
Tastings are highly effective for engaging your target audience at the point of purchase, but they can be challenging to execute on a large scale. With decades of experience, we’ve developed processes that enhance the success of every event.
Our technology streamlines these processes, offering Brand Ambassadors a user-friendly dashboard that provides essential event details, virtual product training, and automated tools to set them up for success.
Features
reporting +ai
Individual Reports for: brand, consumer sentiment, retail price, inventory, retailer, market, and overall report.
+ai report
summary, insights, and
recommended next steps
For emerging brands and new product launches, data is everything.
But with hundreds of demo activations and countless pages of raw data, extracting meaningful insights can feel overwhelming. Without a clear understanding of what’s working and what’s not, brands risk missing valuable opportunities to refine their strategies and maximize impact.
auto-onboarding
Streamlines application, selection, and onboarding for Brand Ambassadors with automated communication and collects:
- personal details
- direct deposit info
- key documents
- licenses
- 1099s
- certifications
Accelerates BA’s start times, reduces manual work, and helps drive your business growth.
brand training
Our technology centralizes brand training across all agencies and regions, ensuring consistent product knowledge and storytelling.
This equips Brand Ambassadors with the key selling points they need to engage consumers more effectively, driving higher sales conversions during in-store samplings or activations.
auto staffing
Our platform empowers agency owners to effortlessly bulk upload events and seamlessly staff them with a single click.
With advanced filters such as date, brand, retailer, and city, clients can efficiently organize, view, and manage their entire workload—all from one centralized dashboard.
event recaps
Our platform consolidates event data, consumer feedback, and photos from in-store samplings, giving clients complete visibility into each event.
Clients can track metrics such as sample distribution, sales conversion rates, consumer demographics, product feedback on taste, price, and packaging, all in one streamlined webpage for real-time insights.
event tracking
Our platform allows brand clients to track all their past, present, and future events across the country in one place, regardless of the number of agencies involved.
With filters like date, brand, retailer, and agency, they can easily view and manage their entire marketing investment without needing to consolidate multiple reports from different sources.
process automation
Tastings are highly effective for engaging your target audience at the point of purchase, but they can be challenging to execute on a large scale. With decades of experience, we’ve developed processes that enhance the success of every event.
Our technology streamlines these processes, offering Brand Ambassadors a user-friendly dashboard that provides essential event details, virtual product training, and automated tools to set them up for success.
- pours logged
- 13,174,650
- activations logged
- 263,493
- conversions
- 2,634,930
automation
- Event Batch Uploads
- Smart Event Staffing
- Brand Training
- System of Record
- Deep Reporting +AI
- Automated Payroll
- 100% increase in EBITDA within the first year
- Nearly doubled ambassador pool, expanding reach and capacity
- Full operational streamlining through one unified platform
- Real-time data reporting improved client satisfaction and turnaround time
- Freed up valuable employee hours replacing admin tasks with team growth focus
We leverage experience, insight, and technology for your win.
The All-in-One Platform for Agencies and Suppliers Managing In-Store Tastings
Palaterra has helped us go from disconnected spreadsheets to structured, impactful data that makes our tastings a strategic advantage — not just a marketing cost.
