Meet Lindsey Munden
Helping Brands Scale Smarter with Palaterra
With 15+ years of experience driving growth for brands like 818 Tequila, St-Germain, and Bacardi, Lindsey understands the complexity of managing regional and national sampling programs. Now she’s helping suppliers turn those challenges into data-driven opportunities with Palaterra.
A Proven Industry Leader
Deep expertise, national perspective, real results.
Before joining Palaterra, Lindsey led sales and marketing for some of the industry’s most recognized names — including 818 Tequila, Sprinter RTD, and Bacardi’s portfolio.
- Directed sales execution and distributor strategy across 22 states, coordinating with 6 distributor teams.
- Managed major national accounts such as Spec’s, Total Wine & More, Walmart, and Marriott.
- Oversaw brand launches that achieved thousands of new points of distribution and double-digit growth.
- Partnered with marketing, PR, and global brand teams to drive consistent storytelling and measurable ROI.
Her background bridges the worlds of sales execution, brand marketing, and experiential activations — exactly where Palaterra delivers the most value.
Why Lindsey Joined Palaterra.
After years in the industry, I saw how much time and opportunity brands lose because data is fragmented and insights arrive too late. Palaterra fixes that. It brings everything together so brands can see performance in real time, pivot quickly, and actually measure the impact of their tasting programs.
Have a conversation built around insight, not a sales pitch. When you meet with Lindsey, you’ll:
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See how Palaterra’s AI-powered reports transform fragmented event data into clear, actionable insights.
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Learn how national and regional programs can be unified under one system for faster decision-making.
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Share your experience of Palaterra AI reports and help shape what’s next.
A Personal Touch
Lindsey is based in Texas, and when she’s not traveling to meet clients, you’ll find her spending time with her family or volunteering at her local SPCA Animal Shelter. Her energy, professionalism, and love for the industry make her the perfect person to lead Palaterra’s national rollout.
Let’s build what’s next — together!
See how Palaterra can elevate your programs nationally.
Schedule a 30-minute meeting with Lindsey
