
Thank you for exploring Palaterra!

We are grateful.
We’re the Hernandez family — Daniel, Christine, and our son Isaiah — and we just want to say how truly grateful we are that you’ve taken the time to learn more about Palaterra.
What started as a family-run sampling agency more than 20 years ago became something bigger than we ever imagined. Palaterra grew out of that journey — not as a startup idea, but as a tool we needed ourselves. And over the past decade, with the support of trusted partners, we’ve shaped it into something we’re deeply proud of.
We built Palaterra because we believe brands and agencies deserve better — and we’re honored you’re here exploring what we’ve created.
From our family to yours, thank you.
We’ll be in touch soon.
— Daniel, Christine & Isaiah Hernandez
Founders, Palaterra
What Makes Palaterra Different
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Built From ExperiencePalaterra was built from 20+ years of agency experience
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Built With Industry LeadersPalaterra has been continually refined by top brands for over 10 years
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Built With Leading Technology +AIPalaterra provides AI-powered insights, automation, and smarter execution
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Built With CareBuilt by a family who knows the industry inside and out
I’ve stayed with Palaterra not just because of the efficiency of the software, but because of the incredible support and partnership their team provides. That’s something I find truly invaluable.
leading brands trust palaterra

Palaterra is the smarter platform for stronger brand impact. Whether you're launching in a handful of stores or running national campaigns, Palaterra helps your brand execute with precision and scale. From virtual brand training to AI-powered reporting, we simplify the complex and empower your agency partners to deliver.